Price: ₹2,793.00
(as of Nov 28, 2023 01:01:53 UTC – Details)
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.
Publisher : Routledge; 1st edition (1 August 2022)
Language : English
Paperback : 182 pages
ISBN-10 : 0367646226
ISBN-13 : 978-0367646226
Item Weight : 285 g
Dimensions : 15.6 x 1.07 x 23.39 cm
Country of Origin : India
