Tag: Media
tizum HDMI to VGA Adapter/Connector/Converter Cable 1080P (Male to Female) for Media Players, Xbox,...
Superior Stability: Built-in advanced Certified AG6200 IC chip converts HDMI digital signal to VGA analog signal. It is NOT a bi-directional converter and cannot transmit signals from VGA to HDMI.
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Wide Compatibility: The adapter is compatible with Computer, PC, Desktop, Laptop, Notebook, Chromebook, PS3, Xbox, Set Top Box, TV & other devices with HDMI port. Note: Does not Support Audio.
Incredible Performance: It resists corrosion & abrasion; improves signal transmission; & protects HDMI port of your device to ensure a longer lifespan
Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites.
This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters.
This book was originally published as a special issue of the International Journal of Advertising.
Publisher : Routledge; 1st edition (30 June 2020)
Language : English
Paperback : 168 pages
ISBN-10 : 036758476X
ISBN-13 : 978-0367584764
Item Weight : 331 g
Dimensions : 17.4 x 1.04 x 24.6 cm
Country of Origin : India
Media Backends: Digital Infrastructures and Sociotechnical Relations (Geopolitics of Information)
Media backends--the electronics, labor, and operations behind our screens--significantly influence our understanding of the sociotechnical relations, economies, and operations of media. Lisa Parks, Julia Velkova, and Sander De Ridder assemble essays that delve into the evolving politics of the media infrastructural landscape. Throughout, the contributors draw on feminist, queer, and intersectional criticism to engage with infrastructural and industrial issues. This focus reflects a concern about the systemic inequalities that emerge when tech companies and designers fail to address workplace discrimination and algorithmic violence and exclusions. Moving from smart phones to smart dust, the essayists examine topics like artificial intelligence, human-machine communication, and links between digital infrastructures and public service media alongside investigations into the algorithmic backends at Netflix and Spotify, Google’s hyperscale data centers, and video-on-demand services in India.
A fascinating foray into an expanding landscape of media studies, Media Backends illuminates the behind-the-screen processes influencing our digital lives.
Contributors: Mark Andrejevic, Philippe Bouquillion, Jonathan Cohn, Faithe J. Day, Sander De Ridder, Fatima Gaw, Christine Ithurbide, Anne Kaun, Amanda Lagerkvist, Alexis Logsdon, Stine Lomborg, Tim Markham, Vicki Mayer, Rahul Mukherjee, Kaarina Nikunen, Lisa Parks, Vibodh Parthasarathi, Philipp Seuferling, Ranjit Singh, Jacek Smolicki, Fredrik Stiernstedt, Matilda Tudor, Julia Velkova, and Zala Volcic
ASIN : B0CN54JBPD
Publisher : University of Illinois Press (5 December 2023)
Language : English
Text-to-Speech : Enabled
Print length : 320 pages
