Tag: Routledge

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

Publisher ‏ : ‎ Routledge; 1st edition (1 August 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 98 pages
ISBN-10 ‏ : ‎ 0367532867
ISBN-13 ‏ : ‎ 978-0367532864
Item Weight ‏ : ‎ 136 g
Dimensions ‏ : ‎ 13.97 x 0.58 x 21.59 cm
Country of Origin ‏ : ‎ India

This book addresses the fundamental question why and under which conditions Korean firms increased their investment so heavily in the EU after 1986 and why they and not the Korean government took the initiative in the decision-making process. The author contends that the main reason for the firm's departure from government policy is the belief of t

ASIN ‏ : ‎ B000FBFA72
Publisher ‏ : ‎ Routledge; 1st edition (13 August 1998)
Language ‏ : ‎ English
File size ‏ : ‎ 4227 KB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 256 pages

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

Publisher ‏ : ‎ Routledge; 1st edition (1 August 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 182 pages
ISBN-10 ‏ : ‎ 0367646226
ISBN-13 ‏ : ‎ 978-0367646226
Item Weight ‏ : ‎ 285 g
Dimensions ‏ : ‎ 15.6 x 1.07 x 23.39 cm
Country of Origin ‏ : ‎ India