Price: ₹540.00
(as of Nov 28, 2023 11:15:41 UTC – Details)
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.
From the Publisher
Digital Marketing: Strategic Planning & Integration
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.
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Publisher : SAGE Publications India Pvt Ltd; Adapted edition (19 September 2023); SAGE Publications India Pvt Ltd, B 1/I-1 Mohan Cooperative Industrial Area, Mathura Road, New Delhi 110 044, India, Tel: +91-11-4053 9222, Fax: +91-11-4053 9234
Language : English
Paperback : 396 pages
ISBN-10 : 935388540X
ISBN-13 : 978-9353885403
Reading age : 15 years and up
Item Weight : 1 kg
Dimensions : 20.3 x 25.4 x 4.7 cm
Country of Origin : India
Net Quantity : 1.00 BOOK
Importer : NEW INDIA BOOK HOUSE AND DISTRIBUTOR, NASHIK
Packer : NEW INDIA BOOK HOUSE AND DISTRIBUTOR, NASHIK
Generic Name : Book
