Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)

Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Publisher ‏ : ‎ Idea Group,U.S.; 1st edition (30 May 2013)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 313 pages
ISBN-10 ‏ : ‎ 1466640820
ISBN-13 ‏ : ‎ 978-1466640825
Item Weight ‏ : ‎ 500 g
Dimensions ‏ : ‎ 21.59 x 1.6 x 27.94 cm
Country of Origin ‏ : ‎ USA