Tag: Younger
Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers’ Determinants...
This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.
Publisher : Peter Lang AG; New edition (31 December 2013)
Language : English
Hardcover : 337 pages
ISBN-10 : 3631641494
ISBN-13 : 978-3631641491
Item Weight : 586 g
Dimensions : 15.24 x 2.54 x 21.59 cm
Publisher : Peter Lang AG; New edition (31 December 2013)
Language : English
Hardcover : 337 pages
ISBN-10 : 3631641494
ISBN-13 : 978-3631641491
Item Weight : 586 g
Dimensions : 15.24 x 2.54 x 21.59 cm