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Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers’ Determinants...

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This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

Publisher ‏ : ‎ Peter Lang AG; New edition (31 December 2013)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 337 pages
ISBN-10 ‏ : ‎ 3631641494
ISBN-13 ‏ : ‎ 978-3631641491
Item Weight ‏ : ‎ 586 g
Dimensions ‏ : ‎ 15.24 x 2.54 x 21.59 cm

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