Tag: People

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How people buy online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals.

Publisher ‏ : ‎ SAGE Publications India Pvt Ltd; 1st edition (25 February 2021); SAGE Publications India Pvt Ltd, B 1/I-1 Mohan Cooperative Industrial Area, Mathura Road, New Delhi 110 044, India, Tel: +91-11-4053 9222, Fax: +91-11-4053 9234
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 9353887534
ISBN-13 ‏ : ‎ 978-9353887537
Item Weight ‏ : ‎ 390 g
Dimensions ‏ : ‎ 14.3 x 1.8 x 22.23 cm
Country of Origin ‏ : ‎ India
Generic Name ‏ : ‎ Book

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.

People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: 

What is the key value proposition of building a community?What kind of community do we need and how do we build and integrate it into our organization?How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?How do we develop authentic, productive relationships with community members both online and in person?How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?What are the strategic and tactical pitfalls and roadblocks we need to avoid?How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?

People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.

Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

ASIN ‏ : ‎ B07R4YN5JR
Publisher ‏ : ‎ HarperCollins Leadership; Illustrated edition (12 November 2019)
Language ‏ : ‎ English
File size ‏ : ‎ 1159 KB
Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 305 pages