May 8, 2024
Home Tags Markets

Tag: Markets

consumer electronics

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and...

0
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Publisher ‏ : ‎ Physica; 2008th edition (11 April 2008)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 370 pages
ISBN-10 ‏ : ‎ 3790820296
ISBN-13 ‏ : ‎ 978-3790820294
Item Weight ‏ : ‎ 1 kg 560 g
Dimensions ‏ : ‎ 15.6 x 2.24 x 23.39 cm
Country of Origin ‏ : ‎ Germany
consumer electronics

Irresistible! Markets, Models, and Meta-Value in Consumer Electronics

0
"The consumer electronics world sets a blistering pace for innovation, and anyone hoping to keep up-or take the lead-should read this book. Insightful and comprehensive, it maps out the industry terrain, and then points the way toward opportunities that lie ahead. Bailey and Wenzek have put together a compelling read on this fas-cinating global industry." -Tom Kelley, General Manager IDEO author, The Ten Faces of Innovation "Consumer electronics is one of the largest, fastest growing, most exciting, and most ruthless markets in the global economy. And technology and innovation are pouring into the space at an accelerating pace. Unfortunately, many vendors are not making money. Maniacal focus on return on investment is the key to success, and this book provides thought-provoking ideas on how to drive it." -Mike Bingle, Managing Director Silver Lake Partners "An industry built on the foundation of market dominance is being shaken up. In consumer electronics, those keystone companies that appraise the innovative value of niche players regain profitable growth. This book outlines what it takes to win in a turbulent ecosystem." -Marco Iansiti, Professor of Business Administration Harvard Business School The consumer electronics industry is entering an era of extraordinary growth. The industry's best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win. In this book, two world-renowned consultants preview the industry's future-from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You'll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets.Whatever your role in the industry, this book will help you: A * Make better decisions, find your differentiators, and focus on your key success drivers A * Tap into the emergent "meta-value" that arises when technologies, devices, services, and content come together A * Reach tomorrow's smart, service-sensitive shopper: not just the "technology-hungry" customers A * Widen margins by adding value consumers will pay for A * Transform cost structures to support rapid growth and nonstop change A * Sell into China, India, and other fast-growing emerging markets A * Preview "telehealthcare": the surprising application for the living room A * Gain new insights into online gaming, smart home technology, and more A * Discover the immense power of IBM's Cell Broadband Engine processor-and the business opportunities it enables A * Leverage embedded Linux to build more affordable, profitable, consumer-centric products A * Develop higher-value software for connected consumer electronics A * Differentiate products through state-of-the-art design and user interfaces A * Discover what the industry's "winners" will look like in five years-and how to be one of them The consumer electronics industry continues to grow at breakneck speed: from MP3 players to home healthcare devices, consumers are adopting new technologies faster than ever before. But most consumer electronics companies are struggling with razor-thin margins, or even losses. Their traditional business models simply aren't working anymore. In Irresistible! Markets, Models, and Meta-Value in Consumer Electronics, IBM's leading consumer electronic industry consultants reveal powerful new opportunities to profit-and offer realistic advice for leveraging them. Drawing on their experience working with innovators from Helsinki to Osaka, the authors and contributors introduce revolutionary On Demand Business models for improving profitability, and identify tomorrow's most profitable CE opportunities. They cover every element of success: technology, design, service, branding, channel strategies, and much more. Whether you're an executive or engineer, strategist or entrepreneur, this book will help you find your differentiators, focus on your key success drivers-and become one of this industry's big long-term winners!

Publisher ‏ : ‎ IBM Press (5 December 2005)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 0131987585
ISBN-13 ‏ : ‎ 978-0131987586
Item Weight ‏ : ‎ 549 g
Dimensions ‏ : ‎ 17.15 x 2.54 x 23.5 cm
Country of Origin ‏ : ‎ India
consumer electronics

Electronic Commerce and International Private Law: A Study of Electronic Consumer Contracts (Markets and...

0
Examining the maximization of consumer protection via the consumer's jurisdiction and law, this volume discusses how to improve the efficiency of juridical protection for consumers who contract with foreign sellers by electronic means and offers recommendations which provide a basis for the consumer to sue in his own jurisdiction and for the law of the consumer's domicile to apply.

Publisher ‏ : ‎ Ashgate Publishing Limited; 1st edition (28 September 2008)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 286 pages
ISBN-10 ‏ : ‎ 0754648559
ISBN-13 ‏ : ‎ 978-0754648550
Item Weight ‏ : ‎ 635 g
Dimensions ‏ : ‎ 15.6 x 1.75 x 23.39 cm
Country of Origin ‏ : ‎ United Kingdom

Most popular

Recent posts

error: Content is protected !!