Tag: JAPAN

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

ASIN ‏ : ‎ 041584505X
Publisher ‏ : ‎ Routledge; 1st edition (15 February 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 144 pages
ISBN-10 ‏ : ‎ 9780415845052
ISBN-13 ‏ : ‎ 978-0415845052
Item Weight ‏ : ‎ 270 g
Dimensions ‏ : ‎ 15.6 x 0.84 x 23.39 cm
Country of Origin ‏ : ‎ United Kingdom